BXD Projects
A bold identity and website for a demolition specialist with precision and impact.
BXD Projects is a Sydney-based demolition specialist operating within the upper tiers of the construction industry. Known for its rigorous standards, technical capability, and high-profile project portfolio, the company required a rebrand that would reflect its momentum and solidify its reputation as a leader in the field.
The new identity needed to be as sharp and assertive as the work they deliver — confident, clean, and built to stand out in a crowded, hard-wearing sector.
Our objective was to build a visual system that mirrored the strength, clarity, and discipline of the BXD brand. This wasn’t just about looking professional — it was about creating a commanding presence in the industry. We leaned into a typographic-led approach, using heavy, expanded lettering to assert structure and strength. The brand system had to be adaptable across high-vis contexts — from site signage and machinery to corporate documentation and digital — while maintaining a sleek, elevated tone
The identity is anchored by a strong logotype that delivers immediate visual impact. A restrained, high-contrast colour palette — charcoal, off-white and BXD gold — gives the brand a premium edge without losing its toughness.
Supporting elements include sub-brand lockups for Demolition and Services, a rigid typographic hierarchy, and a minimalist layout system designed to feel intentional and engineered. The result is a visual language that’s as decisive and controlled as the operations it represents.
The new identity positions BXD Projects as a standout force within the construction sector — bold, assured, and built for growth. The visual system balances authority and refinement, allowing BXD to communicate with clarity across every touchpoint, from the job site to the boardroom.
