An iconic harbour side venue, residing in one of Sydney’s biggest tourist and business precincts.
Iconic and central
We were tasked to rebrand the venue to coincide with major renovation works. Using Paragon’s iconic location to create a recognisable brand keeping true to existing heritage.
Beyond the logo
A custom pattern was created for use through out brand assets, adding a tertiary identifier and base.
AM to PM
A unique customer proposition to focus on the weekend nightlife with a juxtaposed design and seperate identity.
