Pepe's Beachside Bar
Wollongong’s favourite beachside destination undergoes a fresh rebrand.
- Services
- Strategy, identity, communication
- Sector
- Hospitality
A beachside identity with the energy of long summer days.
Pepe’s is a relaxed restaurant and bar on Wollongong’s beachfront. Its setting called for a brand that felt bright, approachable and effortlessly cool.
Inspired by California beach towns, the identity needed to bring retro sun culture into a contemporary hospitality experience.
Retro type and coastal colour bring the venue to life.
A rounded wordmark creates movement and confidence, while sun-faded peach, ocean blue and golden sand fill the system with warmth.
Playful type treatments, loose illustration and supporting graphics add rhythm across menus, signage, merchandise and digital content.
The result is a bold and upbeat brand that feels completely at home on the Wollongong coastline.