Aspect
A dual brand identity for curated homes and bespoke residential design.
- Services
- Strategy, identity, communication, digital
- Sector
- Residential design
Two ways of creating a home, held within one architectural identity.
ASPECT brings together two complementary divisions. ASPECT Homes offers curated residential designs, while ASPECT Designs creates bespoke homes, landscapes and interiors.
The identity needed to distinguish those offers clearly while giving the business one confident and recognisable presence.
Restraint, proportion and clarity create the common language.
For ASPECT Homes, warm neutrals, tactile finishes and lifestyle-led layouts make the curated collections feel considered and approachable.
A restrained hierarchy and warm, lifestyle-led applications allow the home collections to remain the focus.
ASPECT Designs
A more architectural expression for the bespoke practice.
ASPECT Designs works across custom homes, landscapes and interiors, tailoring every project to its client, site and surrounding environment.
Precise typography, generous space and a more minimal visual language reflect the studio’s focus on proportion, craft and considered design.
The result is a cohesive platform that moves naturally from ready-made collections to fully bespoke residential design.