CLIENT
Brick Lane Bali
Fusing East London’s iconic grit with Bali’s exotic charm.
Bricklane Bali captures the vibrant urban essence of London’s iconic Brick Lane while seamlessly integrating Bali’s exotic charm.
We achieved this by incorporating gritty textures, graffiti-inspired elements, and raw, urban nuances that evoke the creative energy of Brick Lane’s bustling streets, creating a dynamic and visually engaging identity.
To balance this dynamic edge, we achieved a refined sophistication through the sleek and minimal script of the “Brick Lane” wordmark. This choice was designed to appeal to a contemporary and diverse audience, aligning with the venue’s modern vibe.
We carefully curated a colour palette that mirrors the earthy, raw tones found within the venue’s interiors, ensuring a cohesive and harmonious visual narrative that connects the branding directly to the space itself.
The result is a brand identity that thrives on the juxtaposition of urban vibrancy and polished elegance, offering an experience that feels both bold and sophisticated.
The upstairs bar presented an opportunity to elevate the branding, and we achieved this by creating a refined interpretation of the iconic Brick Lane sign. By weaving in its familiar elements with a sophisticated touch, we reinforced the brand’s identity while adding a sense of exclusivity.
We selected a premium typeface and paired it with a deep navy blue palette, which helps create an atmosphere of understated luxury that seamlessly aligns with the upscale ambiance of the interior design.
To balance this polished aesthetic, we introduced playful and artfully crafted elements, including art-directed photography, vibrant paint splatters, and cheeky quotes. These choices inject a sense of fun and irreverence into the space, creating a dynamic visual language that strikes the perfect balance between sophistication and unapologetic charm. Through this, we were able to reflect the venue’s ethos of effortless elegance with a playful twist.
