Brick Lane Bali
Fusing East London’s iconic grit with Bali’s exotic charm.
- Services
- Strategy, identity, digital
- Sector
- Hospitality
East London grit and Bali warmth brought together in one energetic identity.
Brick Lane Bali draws on the creative character of London’s Brick Lane and the relaxed atmosphere of its island setting.
The identity needed to hold both sides of that story, balancing raw urban energy with a more polished hospitality experience.
Raw texture and refined typography create the tension.
Graffiti-inspired graphics, paint splatters and layered imagery bring movement and attitude, while the minimal script wordmark adds control.
Earthy tones connect the brand to the venue interiors. For the upstairs bar, deep navy and a more restrained typographic treatment introduce a sense of exclusivity.
The result is a bold hospitality identity that feels sophisticated, playful and firmly connected to place.