Pickle
Leading end-to-end specialist communications provider offering smarter, safer, IT and connectivity solutions.
- Services
- Strategy, identity, digital
- Sector
- Communications
A clearer, more contemporary identity for smarter communications and connectivity.
Pickle provides end-to-end IT, communications and connectivity solutions. The brand needed to feel as intuitive and user-friendly as the service it delivers.
The refresh focused on modern simplicity, preserving the company’s energy while creating a cleaner and more confident presence.
Past and present technologies meet inside a single P.
The symbol combines a stylised letterform with the shape of an analogue phone and a wireless earphone, capturing the evolution of communication in one compact mark.
A modernised colour palette, sleek typography and restrained layouts give the identity clarity across digital and everyday customer touchpoints.
The result is a distinctive and flexible brand that makes complex communications feel simple and approachable.