CLIENT
Medici
The embodiment of opulence and refinement, more than just a liquor store.
An immersive experience designed to cater to the refined tastes of the discerning connoisseur. Rooted in a rich history of sophistication and elegance, the brand identity of Medici is carefully crafted to echo the allure of timeless luxury.
During the creation of the logo and visual elements, we endeavored to encapsulate the essence of luxury and heritage. The Medici emblem is a fusion of intricate design elements inspired by classic Italian sculptures and contemporary minimalism evoking a sense of history and tradition.
The tagline “House of Liquor” is a clever nod to the traditional House of Medici, encapsulating the commitment to embodying their rich legacy within the world of fine spirits.
The choice of an olive green paired with deep charcoal serves as the cornerstone of the brand’s visual identity. The subtle yet commanding presence of olive green exudes a sense of sophistication and class, while the deep charcoal adds a layer of intrigue and mystery, enticing clientele to delve deeper into the world of Medici.
