Medici
The embodiment of opulence and refinement, more than just a liquor store.
- Services
- Strategy, identity, packaging
- Sector
- Retail
A liquor retail identity shaped by heritage, refinement and a sense of occasion.
Medici was conceived as more than a liquor store. It is an immersive destination for customers who value fine spirits, knowledge and considered service.
The identity needed to express timeless luxury while remaining clear and contemporary within a retail environment.
Italian heritage meets contemporary restraint.
The emblem combines details inspired by classical Italian sculpture with a more minimal composition, giving the brand a sense of history without feeling ornamental.
The line House of Liquor nods to the House of Medici, while olive green and deep charcoal create an atmosphere of sophistication and intrigue.
The result is an elevated retail brand that turns the discovery of fine liquor into a more memorable experience.