Charlie + Franks
Award winning cafe and caterer. Providing premium coffee, catering and dining experiences.
- Services
- Strategy, identity, digital
- Sector
- Hospitality
A familiar hospitality brand refreshed for multiple venues, services and daily rituals.
Charlie + Franks is a local institution spanning cafés, catering and premium coffee. Its identity needed to work harder across a growing number of locations and offers.
The refresh focused on recognition and consistency, creating a system that could feel distinctive in every format.
An unmistakable wordmark gives the brand its voice.
A unique typeface creates a strong and memorable logo, amplified by the clarity of a black and white palette.
The wider system is restrained and versatile, allowing the brand to move across dining, catering, packaging and venue touchpoints without losing cohesion.
The result is a confident and recognisable identity built to support the full Charlie + Franks experience.