Novari
An established property styling and interior design company enters an exciting rebrand.
- Services
- Strategy, identity, digital
- Sector
- Property and interiors
One collective identity designed to bring multiple property and interiors businesses together.
Formerly Advantage Styling, the company approached RYPE after combining with design houses across Australia.
The brand needed an overarching identity that could unite many departments and service offers while allowing each to remain distinct.
A shared graphic system creates unity without erasing individuality.
Each department receives its own group of design assets, all built from the principles of the Novari Collective brand.
A clear hierarchy, consistent typography and flexible visual elements make the system easy to extend across the wider business.
The result is a cohesive collective brand with the structure to support growth, new services and a national presence.