Sir Manong
A bold, character-led identity for a modern Filipino restaurant chain.
- Services
- Strategy, identity, packaging
- Sector
- Hospitality
A bold, character-led identity for modern Filipino hospitality.
Sir Manong brings elevated street-style Filipino flavours and warm service to the fast-casual dining scene.
With expansion ahead, the brand needed to feel distinctive and proudly Filipino while remaining accessible to a broad audience.
Approachable formality gives the brand its distinctive voice.
A bold, lightly distressed wordmark and signature bowtie turn the name’s blend of respect and familiarity into a memorable visual idea.
Red, navy and off-white bring energy, while monograms, framed layouts and playful menu graphics create a unified dine-in and takeaway experience.
The result is a confident and scalable identity that balances heritage, modernity and local charm.