CLIENT
Charlie & Franks
Award winning cafe and caterer. Providing premium coffee, catering and dining experiences.
A local institution and ritual, Charlie & Franks approached RYPE to undertake an extensive brand refresh, rolling out the new look across it’s multiple locations, offerings and touch points.
Our goal was to create an iconic and memorable logo, achieved through a unique and identifiable typeface. This bold solution is elevated through the stark contrast of a black and white colour palette.
As the brand and logo will be represented across a diverse offering, it needs to be refined and versatile.
Cohesion and recognition is paramount for brands that span across multiple locations.
