Parrot Distilling Co.
A cohesive range of expressive label designs that celebrate the character of each spirit.
- Services
- Strategy, identity, packaging
- Sector
- Spirits
A family of labels, each with its own character and a clear connection to the range.
Parrot Distilling Co. produces award-winning gin, rum and seasonal liqueurs in Orange, NSW. Every spirit brings a different flavour profile and story.
The challenge was to make each bottle distinct on the shelf while maintaining a recognisable relationship across the full collection.
Every spirit tells its story through colour, illustration and type.
Botanical cues, flavour notes and the mood of each product shape an individual composition, giving every label a strong sense of personality and place.
Rich textures and fine details reward a closer look, while consistent brand elements and layout principles keep the range cohesive.
The result is a vibrant and collectable family of spirits that expresses the craft and character inside every bottle.