Hospitality

Branding for hospitality.

We create hospitality brands that build appetite, shape atmosphere and give people a reason to return.

The Ophir HotelRobin Hood HotelParagon Espresso BarModo MioPepe'sBrick LaneValla Beach TavernParkview HotelCharlie + FranksAustralian HotelMillthorpe HotelFishtankHarwood HotelCrazy Nonna

Our point of view

A hospitality brand should be felt before it is explained.

The strongest venues make every detail part of the experience. Positioning, identity and voice set the tone, while menus, signage, packaging and digital touchpoints carry it through.

We build flexible systems with enough character to be recognised and enough discipline to remain coherent from opening night to the next location.

Relevant work

Selected hospitality projects.

View all work

What we bring

From the defining idea to every customer touchpoint.

  1. 01

    Positioning + naming

    A clear proposition, audience and point of view that gives the venue somewhere distinctive to stand.

  2. 02

    Identity + voice

    Visual and verbal systems with the personality to be remembered and the flexibility to grow.

  3. 03

    Guest touchpoints

    Menus, signage, packaging, uniforms and digital moments considered as one connected experience.

  4. 04

    Launch + rollout

    Practical guidance and creative stewardship that carries the idea confidently into the real world.

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